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Posts Tagged ‘target market’

Defining your target market is one of the most important steps you can do to your marketing plan to build and increase your bottom line increases. The problem was that my message was clear, I attract clients who are either not a good fit, or can not afford to pay for services.

So I step back, with my mentor at that time and determine my ideal clients, and has a strong marketing message. You are passionate about their problems or issues? From this second list, look at what appears to say that one model is in the top 20% – it’s a professional woman, who operated their own small businesses, men, engineers, government contracts, new mothers, start- ups, etc.

Focus efforts on the top 20%. Research on this group and learn more about what they need, what problems they face is where they hang out, they are willing to spend money on products and services?

Now armed with this information – ask yourself: How can you get? Once you have your market, develop your message and be clear about what you are doing to their problems. You can start writing articles, speaking at industry conferences, etc., and the go-to person for these people become.

Your job is to spend your time and working with the top 20%, falling another 80% and see what happens to your bottom line and their own passion and excitement. You think your message is clear and your customers better understand what you do and how you can support.